One of my favorite quotes is, “An apple a day keeps the doctor away, but 7 apples on Sunday just gives you a stomach ache.” I have NO IDEA where I first heard this . . . but my interpretation is consistent action every day is far better than doing nothing all week, and then “catching up” on Sunday.
Usually when we think about applying consistent action, the action is related to creating a change. Maybe the change is health related, maybe it is related to marketing, maybe to learning a new skill. Either way, chipping away at it a little bit at a time creates the best results.