As I’ve described earlier, I recently attended the NAWBO Women’s Business Conference. Several of the outstanding attendees made an impact, and one made a special impression on me: Meredith Liepelt of Rich Life Marketing. I asked Meredith if she’d be willing to share some important points with my readers. I think she hit it out of the ballpark with this post! How much time do you waste ignoring opportunities that are right in front of you? Enjoy her guest post below!
What the what? That title above doesn’t even sound right now, does it?
I know. But stay with me here…
You’ve probably heard for years to “dream big” and “go big” and that kind of thing. Me too. And yes, I’m all for it.
But here’s the problem as it relates to media coverage: Being on Ellen (or any specific media outlet) is NOT a marketing plan. It’s a dream. It’s a dream worth having and pursuing, but it’s important to understand what “pursuing” really should look like.
Pursuing big media wins is about working out your messaging, talking points, pitching skills, demonstration skills, clothing, hair style, and all the other nuances it takes to get any media coverage. A great place to work on these things is getting local or regional or niche media coverage, so when you decide to go for top-tier placements, you’re truly ready for the big time.
Now you may be saying, “But I know someone who was booked on X show without having much experience.”
Ok. Sure, you could have the good fortune to meet a decision-maker at your dream top-tier media outlet and get yourself booked based on your personality and ability to pitch yourself succinctly with your polished sound bites and clever branding. It could happen.
You could also win the lottery.
But basing your financial future on winning the lottery, I’m sure you would agree, is not a plan. So why do so many of us base our business success on “making it” onto a specific top-tier show?
You must pursue your dream by taking consistent action, learning and growing along the way. Get practice, hone your skills, test your talking points and so forth.
In other words, do the work.
Don’t miss the personal development and growth. That’s your breakthrough.
If you just wait around for the day that Steve Harvey or Good Morning America calls you, or only pursue those big media outlets, you’re keeping yourself small while fooling yourself that you are thinking big. And you’re keeping yourself from being featured in other amazing outlets that likely reach your audience.
If I had a dollar for every person who told me that they want to be on a top-tier show before they’ve had any experience at all being interviewed on TV, well… I’d have a lot of dollar bills.
You’d be better off learning how to get consistent media coverage that brings in new leads and builds your credibility at the same time.
Meredith Liepelt helps women entrepreneurs to position their expertise in the spotlight and serve on the level they’ve always dreamed of. For insights and inspiration please visit www.RichLifeMarketing.com.