Business owners often ask me what it REALLY means to have your team working in their Zone of Genius.

If this is your first introduction to the concept, here’s the quick version:

  • Your Zone of Genius is the intersection of:
    1. What you LOVE to do
    2. What you’re REALLY good at
    3. What moves the business forward
  • The goal is for everyone in the organization to work in their ZOG at least 70% of the time.
  • Job descriptions and Zones of Genius don’t always match up – and that’s okay.

Unleashing Your Business Potential: Discovering Your Zone of Genius

Here’s what this shift can actually look like:

Before – The Busy, Bottlenecked Team

  • The marketing lead is buried in routine tasks – resizing graphics for a weekly newsletter, managing client follow-up lists, tweaking presentation slides for webinars, and double-checking every social post. He’s constantly busy but rarely has time for the work he loves, like building targeted email sequences that actually drive sales.
  • The operations manager is swamped with day-to-day logistics – tracking vendor invoices, juggling last-minute scheduling changes, and handling team onboarding paperwork. She’s so bogged down that negotiating better rates or finding efficiency gaps that could save thousands rarely makes it onto her calendar.
  • The business owner (that’s you) is still chasing invoices, managing the team’s calendars, and troubleshooting client issues, while also stepping in to rewrite proposals, putting out team fires, and fielding last-minute client requests – instead of making strategic decisions and building long-term client relationships.
  • Everyone is stretched too thin, and the work feels like an endless game of whack-a-mole.

Sound familiar? It’s a common trap – everyone is busy, but the business isn’t hitting the level of revenue you want. The good news? It doesn’t have to be this way. Here’s what happens when you get everyone working in their Zone of Genius:

 

After – The Zone of Genius Team

  • The marketing lead is focusing on high-level strategy, building brand partnerships, and creating content that attracts the right clients, bringing in real revenue without getting bogged down in minor design tweaks. Instead of being the office “creative catch-all,” he’s focused on the high-value work that actually drives sales.
  • The operations manager is streamlining processes, negotiating better vendor rates, and finding cost savings that directly impact profit margins. She’s cut monthly expenses and freed up cash for growth because she’s finally focused on high-impact work, not stuck chasing down missing forms.
  • You, the business owner, are back in your Zone of Genius, setting the vision, building key client relationships, and spotting the next big opportunity. Instead of constantly jumping in to “fix” things, you’re focused on the strategic work that actually moves your business forward.
  • The whole team is more engaged, less stressed, and actually making measurable progress.

  

Ready to Get Out of the Weeds and Build Your Zone of Genius Team?

If you’re tired of missing opportunities because your team is stretched thin doing ALL the things, and you want a team that plays to their strengths, it’s time to make the shift.

Join me for More Time, More Profit: Leverage Your Team’s Zone of Genius Workshop on June 24th, where you’ll learn how to:

  • Identify your own Zone of Genius and make it the center of your work.
  • Find the ZOG for each member of your team.
  • Build a business that’s less chaotic, more profitable, and a whole lot more fun to run.

Ready to stop scrambling, reclaim your time, and finally focus on what actually drives results? 

Click here to sign up.

 See you there!

 

 

 

*Header image created in Canva